Graphic Design

Thought Process & Design Description:

This brand identity was built with simplicity and story at the forefront. I wanted the logo to feel like something you’d find on an old tackle box—nostalgic, hand-drawn, and full of charm. I started by sketching a fish that felt whimsical but rooted in nature, something that would resonate with small-town authenticity and outdoor spirit.

The name “LoneBass” inspired a feeling of quiet solitude—one fisherman, one lake, one moment. So I kept the linework raw and expressive, embracing imperfection as part of the aesthetic. The hand-lettered typography blends into the fish’s form like it belongs there, not slapped on as an afterthought.

From there, I expanded the brand into business cards and letterhead using natural tones—deep forest green and lake blue—to tie in with the outdoorsy vibe. This brand could easily live in a bait shop or on the shelf of a small family-owned store.

I love creating designs that feel handmade and personal. When someone sees this, I want them to feel like they already know the brand, like it has a soul.

Thought Process & Design Description

This branding and packaging set was inspired by the backwoods charm and quiet strength of Northern Michigan. Collures, a crank bait company founded by a local fisherman named Cole, needed a visual identity that felt authentic—rooted in the land, the water, and the generations who’ve fished them both.

The logo combines a bold serif font with a dynamic bass illustration mid-leap, casting motion across the brand name like a line through water. It’s energetic, handcrafted, and built to stand out on shelves and in tackle boxes.

The packaging embraces natural textures and a muted woodland palette. Kraft tones, pine silhouettes, and raw woodgrain evoke mornings on the lake and quiet moments in nature. On the back, you’ll find simple specs and a short brand story, stamped with Michigan pride.

This project celebrates grit, tradition, and the art of making something that lasts—just like the lures themselves.

Thought Process & Design Description

This collection was inspired by the charm of a destination wedding in Lake Como, Italy, with a rustic twist. From the very beginning, the goal was to create a cohesive suite that felt soft, joyful, and personal—like a sunny walk through a European garden.

The Save the Date introduces the tone with hand-painted roses, lemon sprigs, and a whimsical cow illustration that adds personality and warmth. Soft scalloped edges, watercolor textures, and a rosy script font unify the piece with a relaxed elegance.

The Formal Invitation continues the suite’s romantic tone, featuring cypress trees and classical statuary that reflect the Italian landscape. Layered watercolor florals frame the design while serif and script type bring balance and sophistication.

The Menu ties it all together at the table—highlighting Italian-inspired dishes in an organized, graceful layout. Lemons, roses, and greenery repeat throughout, giving the entire suite a seamless, handcrafted look.

Each piece was built to feel connected, cohesive, and full of personality—perfect for a celebration that’s as heartfelt as it is beautiful.

Thought Process & Design Description

This invitation was designed with elegance and nature in mind. I wanted it to feel like a soft spring afternoon—gentle, warm, and full of quiet beauty. The florals were inspired by spring in Northern Michigan, when everything starts to bloom and the air feels fresh with possibility.

The color palette reflects the season—lush greens and creamy florals that echo the lakeside landscape. The layout stays clean and open, letting the details breathe while keeping a timeless, heartfelt tone.

Every element—from the classic serif font to the hand-placed floral clusters—was meant to evoke warmth, celebration, and sincerity. I wanted the invite to feel like a keepsake, something you’d want to tuck away and save.

Just like the couple it celebrates, this design is simple, graceful, and rooted in love.

Thought Process & Design Description

These stickers were designed to feel personal and outdoorsy, each one telling a small story—whether it’s encouraging adventure, celebrating folklore, or branding a local business. I used hand-drawn elements and soft textures to keep things warm and inviting. The curled-edge mockup style helps bring the designs to life, making them feel like real, usable pieces.

Thought Process & Design Description

This logo collection brings together a variety of real and conceptual brands, each crafted with a distinct tone, purpose, and personality. From rustic jam jars to snowy ski clubs and dreamy cafés, the goal was to explore branding through playful illustration and intentional type pairing.

Josie Jam captures the warmth of a homemade product rooted in family tradition. The hand-drawn design, soft colors, and natural motifs reflect the brand’s small-batch, Michigan-made identity.

Nub’s Nob and Harbor Ski Club lean into vintage ski culture with bold, badge-style layouts and snowy mountain references. Both logos reflect a love for winter adventure and tight-knit community.

Dragon Fly Inn brings gentle charm and a quiet elegance to life. The soft dragonfly and floral tones feel timeless and inviting, perfect for a countryside bed and breakfast.

Pita Way adds bold, fast-casual energy with vibrant tones and curved typography—reflecting fresh flavor, movement, and approachability.

Rosey Açaí Bowls is delicate and romantic, with watercolor florals and a soft serif nameplate. Designed to evoke boutique café vibes, it blends femininity with freshness and whimsy.

This collection explores how color, type, and illustration work together to tell a brand’s story—whether real or imagined. Each design stands on its own while contributing to a larger narrative of creativity and identity.

Thought Process & Design Description

This collection explores how business cards can express brand personality through intentional design. Each card reflects the tone of the business it represents—clean, creative, and visually distinct.

The Wentworth Real Estate card uses a strong color palette, bold modern fonts, and gold accents to convey trust, professionalism, and luxury. Its circular portrait layout and clean iconography elevate the design while keeping it easy to read.

In contrast, the VGS Bakery card embraces a whimsical, pastel aesthetic with playful typography and soft watercolor illustrations. It feels sweet, approachable, and handmade—just like the brand itself.

These cards were designed to balance form and function—eye-catching enough to stand out, but clear and professional enough to serve their purpose.

Thought Process & Design Description

This animated portrait was created by transforming a real image into a stylized, painterly visual using digital editing techniques. The goal was to blur the line between realism and illustration—bringing out bold facial features while softening the background with subtle brushstroke texture.

Inspired by editorial fashion work and oil painting effects, the piece emphasizes emotion, softness, and strength in one frame. The oceanic setting adds a serene tone, while the animated texture introduces a dreamy, artistic flair.

Description:

A soft powder blue hoodie featuring clean, minimal text on both the front and back. The chest showcases the phrase “I dare you to count my freckles” in small white type—bold yet understated. On the back, the FreckledFaceBaby brand name is centered just below the hood, adding a subtle branded touch.

This unisex heavy blend hooded sweatshirt is relaxation itself. Made with a thick 50% cotton and 50% polyester fabric (8.0 oz/yd²), it offers a plush, soft feel alongside long-lasting warmth. The surface is ideal for printing, giving crisp, clean results. Features include a classic fit, spacious kangaroo pocket, color-matched drawstring, tear-away label, and no side seams for a smooth silhouette. It runs true to size for a reliable fit every time.

Thought Process & Design Details:
This design was created to embody the playful, confident spirit of FreckledFaceBaby. The phrase is a nod to self-love, individuality, and celebrating what makes you unique—freckles and all. The soft blue tone balances sass with sweetness, while the minimalist layout keeps it wearable and timeless. The branded back detail finishes the look with intention. Every detail was chosen to elevate the message while delivering premium comfort—making it a signature staple for the FreckledFaceBaby collection.

Description:

A soft blush pink crewneck sweatshirt with minimal branding on the front and a heartfelt message on the back. The front reads FreckledFaceBaby in a petite, delicate font. On the back, the phrase “My freckles are my little angel kisses” is printed in a dreamy stacked layout, making it the star of the design.

Ideal for any setting, this unisex heavy blend crewneck is pure comfort. Made with a 50/50 cotton and polyester blend (8.0 oz/yd²), it delivers warmth, softness, and a smooth print surface. The ribbed knit collar holds its shape after washing, and there are no side seams, eliminating irritation. Features include a loose fit, sewn-in label, and a true-to-size cut—perfect for relaxed days with a touch of meaning.

Thought Process & Design Details:
This piece was made to speak softly but sweetly. The message on the back—“My freckles are my little angel kisses”—is a tribute to innocence, beauty, and self-love. We kept the front minimal to let the back speak for itself, like a little secret waiting to be seen. The pink tone was chosen for its softness and warmth, adding a dreamy layer to the overall feel. This crewneck balances cozy comfort with emotional connection, making it a standout staple in the FreckledFaceBaby line.