Pillow Pets, a nostalgic plush toy brand, was the focus of a rebranding and media campaign project. The current branding lacked the soft, emotional appeal needed to connect with both its original audience and a new generation.

My objective was to keep the recognizable elements of the brand while creating a more comforting and visually engaging identity. I refined the logo with softer colors, rounded typography, and a dreamy, cloud-inspired aesthetic.

Alongside the new logo, I developed an updated color palette, typography set, and applied the branding across product mockups and tags. These elements came together in a cohesive visual campaign presenting a modern, comfort-driven direction for the brand.

 The concept was executed through soft, intentional design choices, including a cloud-inspired logo to represent sleep and comfort, rounded typography to create a friendly feel, and warm tones that evoke coziness and nostalgia, all balanced with a clean, modern layout for broader appeal.